Dogfish
Situated at the heart of Norwich, Dogfish has been the mecca for the city's fashion-forward crowd for over three decades. Since 1992, this three-floor retail concept on Bedford Street has been fusing innovative street style with workwear-inspired looks, making it the city's most distinguished independent menswear store. As renowned for its coolly curated interior as its outstanding offerings, Dogfish consistently raises the bar for style and service.
Housing a plethora of high-end and leftfield labels, Dogfish caters to discerning shoppers who crave the newest and finest. Here, emerging brands such as Aries Arise, AWAKE NY, Brain Dead and ByParra sit comfortably alongside stalwart names like Stüssy, Carhart WIP and Dickies. The diversity is tantalizing, drawing in a loyal clientele seeking the freshest picks from the global fashion scene.
Beyond its array of clothing, Dogfish has expanded its portfolio to include a variety of lifestyle goods, gadgets and accessories. Brands such as YETI and W&P Porter appeal to those who live for outdoor adventure, while others like Maharishi and Life Is Unfair resonate with urbanites. A visit to Dogfish, therefore, becomes an exploration of personal style as well as a journey into the ever-evolving landscape of men’s fashion.
Within its unique and artfully cool interior, customers are greeted by a team of friendly staff who bring authenticity to the Dogfish experience. They live and breathe fashion, offering sage advice while presenting multiple payment options to streamline your shopping experience. Visitors are also invited to subscribe to the newsletter, keeping them informed about the latest arrivals and trends.
A highlight of Dogfish is the presence of an in-house tailor shop, Gokotta Handcraft, situated on the first floor. Spearheaded by Nate, Gokotta offers a range of services from repairs and tailoring to customisation. Whether it’s ensuring the perfect fit of a new garment or giving a new lease of life to a much-loved favourite, Gokotta is a testament to Dogfish's commitment to individuality and quality.
Dogfish has successfully cultivated a shopping experience that blends the contemporary with the classic, the global with the local, and the high-end with the accessible. It's an independent menswear store that has evolved to become more than a retail destination. For over 30 years, it has been a part of Norwich's culture, a testament to the city’s fashion-forward thinking and a must-visit for any style enthusiast. From Nike and Nudie to Pantone and Patagonia, the spectrum of brands reflects the store’s ethos: “Keeping it real.”
True to its roots while ever-evolving, Dogfish is the embodiment of Norwich’s fashion scene - vibrant, innovative, and always pushing boundaries. With a blend of timeless classics and cutting-edge trends, it continues to offer a unique space where fashion and lifestyle converge, maintaining its well-deserved reputation as a premier independent menswear store in the city.
