Cowboy
Founded in 2017 by Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy, headquartered in Brussels, Belgium, is a celebrated innovator in the urban e-bike industry, with its products available in over 2,500 towns across Europe and the U.S. As the first e-bike brand to achieve B Corp status, Cowboy underscores its commitment to sustainability and responsible business practices, boasting a B Impact Assessment score of 89.5.
Pioneering in rider-centric innovation, Cowboy recently launched the Cruiser, a model offering an upright riding position for enhanced comfort, available at €2,990. This launch aligns with their continuous efforts to enhance the urban riding experience, including an improved in-app navigation system through integration with Google Maps Platform, providing riders with a seamless and dynamic navigation experience.
Notably, Cowboy is committed to addressing the evolving needs of urban riders. With the introduction of the Retail Partner Network, Cowboy extends its reach, making its award-winning e-bikes accessible to customers in various European countries while offering support and services through a blend of online and offline channels.
Furthermore, in line with its sustainability goals, Cowboy introduced the Circular initiative, offering refurbished bikes that have been meticulously reconditioned by in-house mechanics for a second life, underscoring the brand’s commitment to sustainability and reducing environmental impact.
Cowboy's e-bikes are not only designed for optimal performance but also for sustainability, with components, including aluminum frames, designed for recyclability. The brand also exercises control over its supply chain and transportation emissions, contributing further to its sustainability profile. The bikes, celebrated for their design and functionality, incorporate innovative technologies like AdaptivePower, allowing for automatic adjustment to environmental conditions for an optimized riding experience.
With over 60,000 bikes sold globally and a community that actively contributes to CO2 reduction (saving over 8.2m tonnes to date), Cowboy stands as a movement towards eco-conscious and innovative urban mobility, providing not just products but also actively championing sustainable and responsible approach to urban commuting and transportation.
